Session Information
Strategies to Win in Today’s Market
Session Type: Management
Track Number: M-27
Location: San Diego Convention Center
Room: 9
Speaker: Howard E. Hyden, President, The Center for Customer Focus
Date: Tuesday, October 25, 2011
Time: 8:00 AM
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8:50 AM
Description:
In this interactive presentation, Howard utilizes extensive "hands on” experience to give attendees specific strategies and tools that they can take back to their organizations and implement to help them increase their sales and revenue. Two critical strategies are paramount to win in today’s market.
Strategy #1 Increase revenue from existing customers
Strategy #2 Acquire more new customers and increase your close rate
Learning Outcomes:
· Using Outside-In™ (Customer-Focused) strategies to discover more ways to “add value” for the customer.
· Learn why “Counter-Intuitive Marketing Strategies” might increase sales/revenue more than following the pack.
· Howard’s 3rd Egg strategy; discover why P.W.O.M. (Positive Word Of Mouth) is a grossly underutilized marketing strategy. Learn tips on how to use P.W.O.M. to increase sales.
Please note that every state handles licensure and continuing education credits differently. To avoid confusion, NECA strongly recommends you check with your state authority whether they will grant these CEUs for management education programs held at NECA 2011 San Diego.
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